Itaú, seeking to meet consumer demand for a unified shopping experience, teamed up with Onii to implement its new strategy involving card points and the creation of the ITAÚSHOP.
Itaú, seeking to meet consumer demand for a unified shopping experience, teamed up with Onii to implement its new strategy involving card points and the creation of the ITAÚSHOP. ITAÚSHOP is an innovative project that will transform some branches into physical stores, where customers can use accumulated points to make exchanges. The convergence between the digital and physical worlds enables a unified and personalized shopping experience, meeting the expectations of modern consumers.
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In recent years, we have witnessed a growing interest from consumers in a unified shopping experience, which integrates the digital world and the tangible interaction provided by the physical environment.
Itaú, seeking to meet this demand, sought out Onii to implement its new strategy involving card points, known as IUPP, and the creation of ITAUSHOP. In this case, we will explore how Onii supported Itaú in this venture, combining the virtual and the physical in a personalized, easy and secure shopping experience.
ITAUSHOP is an innovative Itaú project that will transform some of its branches into physical stores, where customers can use accumulated points to make exchanges. The objective is to offer a shopping experience that goes beyond traditional banking services, providing customers with the opportunity to redeem points for products of interest to them.
The first physical ITAÚ SHOP store is located in the Itaú Business Center, in São Paulo.
With ITAUSHOP, Itaú seeks to meet the demands of contemporary consumers, who want a shopping experience that combines the ease and practicality of the digital world with the experience of the physical environment.
This approach integrates the best aspects of online and offline shopping, providing a personalized and convenient journey for customers. The implementation of ITAUSHOP involved a series of challenges that were overcome thanks to the commitment and commitment of a strong team. The partnership between Itaú and Onii was fundamental to align strategies, develop innovative technological solutions, and create a unique experience for clients.
Onii was chosen by Itaú to support the implementation of ITAUSHOP and make this strategy a reality. With its expertise in innovative solutions, Onii has more than 15 internal areas of the bank, bringing together a team of qualified professionals to develop and execute the project.
Onii worked closely with Itaú to create a personalized, easy and secure shopping experience for customers. Through ITAUSHOP, consumers have access to a wide range of products for prompt delivery, in addition to a “phygital” experience that combines thousands of online options. In addition, customers have the advantage of receiving cashback on their purchases, making the experience even more attractive.
ITAUSHOP will be implemented both in physical stores located in Itaú branches and at basic service points in business centers that have exclusive branches of the bank.
The partnership between Itaú and Onii in the implementation of ITAUSHOP represents a milestone in the bank's business strategy. The convergence between the digital and physical worlds enables a unified and personalized shopping experience, meeting the expectations of modern consumers.
With Itaushop's physical stores and basic service points, Itaú offers customers a transformation in the experience and in the way they relate to the bank.
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Itaú inaugurated a new PAB (Basic Service Point) store in Goiânia on June 4, in partnership with Onii in the Goiânia city hall. The space offers a unique shopping experience in a modern and personalized environment.
From now on, clients and employees have at their disposal an exclusive, totally secure and personalized space, which brings together the best of the digital and physical world. This partnership represents a milestone in the bank's business strategy, which is always seeking innovation and successful partnerships to meet the expectations of modern consumers.
In addition, we also have a video that shows all the experience you will have when visiting the PAB. You won't want to miss this incredible opportunity to visit the store and discover how we can make your shopping journey even more personalized and convenient.
