Bob's is one of the largest fast food chains in Brazil, with over 60 years of history and more than 1,000 restaurants across the country. Over the years, the company has pioneered several innovation projects.
In a world of constant business change, innovation is a necessity to remain relevant and competitive. And it was with this in mind that Onii and Bob's signed a partnership to offer customers a new way to buy snacks from the chain.
Recently, Onii entered into a partnership with the fast food chain Bob's to develop an innovative action, “Bob's at home”. The idea was to bring the Bob's snack shopping experience to an online environment, using a vending machine by Onii.
In this blogpost, we will explore more about this partnership and how it resulted in a successful action.
Bob's is one of the largest fast food chains in Brazil, with over 60 years of history and more than 1,000 restaurants across the country. Over the years, the company has pioneered several innovation projects, such as the implementation of the drive-thru in its restaurants, the offer of vegetarian options on its menu, and the adoption of advanced technologies in its kitchens and customer experience.
And Bob's at home was one of them!
Recently, Onii joined the Bob's chain to offer customers a new way to buy their favorite snacks. The “Bob's at Home” project was launched to take the shopping experience beyond restaurants and allow customers to buy their favorite snacks at strategic points, such as condominiums, hotels and co-workings.
“We increasingly want to bring the Bob's brand to condominiums and commercial buildings, highlighting the flavor and quality of our products, with convenience and speed,” says Raquel Paternesi, marketing director of Bob's,
The vending machine solution created by Onii allows the customer to choose their favorite sandwich, make the payment and receive the refrigerated product. The equipment itself allows the sandwich to be heated before being consumed, ensuring that the flavor and quality of the product are maintained.
The “Bob's at home” action took place at Shopping Metropolitano, in Rio de Janeiro, for two weeks, between August 29 and September 11, 2022. During this period, around three and a half thousand people were impacted by the tasting of two thousand sandwiches. The activation took place every day, from 12:00 to 22:00.
The action was a success, allowing Bob's to validate the operation, reach new customers and increase its presence in strategic locations. In addition, ONII's technology helped make the shopping experience even more convenient and faster for customers.
If you're looking for ways to innovate in your company and take the customer experience to the next level, contact Onii.
We have the right solutions to help your company grow and stand out in an increasingly competitive market.
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https://www.gironews.com/food-service/parceria-com-onii-e-itau-69375/
