Red Bull at the creation of BULL SHOP by ONII
The giant in the energy drinks, content and licensed products market, present in more than 140 countries, co-created with Onii Autonomous Solutions its first stand-alone souvenir and merchandising store.
The giant in the energy drinks, content and licensed products market, present in more than 140 countries, co-created with Onii Autonomous Solutions its first stand-alone souvenir and merchandising store.
The giant in the energy drinks, content and licensed products market, present in more than 140 countries, co-created its first autonomous souvenir and merchandising store with Onii.
Initially designed for an action inside the Red Bull Bragantino stadium, the company's marketing department approached us with a premise for its challenge. Develop a sales channel for your licensed products integrating physical and digital (Phygital) in an innovative way.
The partnership resulted in the Bull Shop, a 100% autonomous product store, using technology for customer registration, financial transactions (payment methods), cash control, and inventory (management) and presentation of relevant consumer information (Business Intelligence).
The impact of the innovation was a success for the brand. In addition to the expected increase in revenue from a new sales channel, valuable assets, such as information and consumption patterns of its fans, as well as spontaneous fan media, sharing the store on social networks, exceeded the brand's expectations for the project.
The innovative product resulting from the project pleased the company's top echelons so much that they moved their address to the lobby of the company's headquarters in Brazil.
The guests who visit the company's headquarters in Brazil are also faced with the Bull Shop in the main lobby. The store became the company's business card in Brazil, demonstrating, in addition to the mix of products and new sales channels, mainly the company's adaptive power, reinforcing the construction of its brand and further establishing its marketing as innovative.
If you are interested in discovering how Onii Autonomous Solutions can help your business, don't hesitate to contact the team. They are ready to offer a customized solution for your specific business needs and help you make more money. With the technology and intelligence of Onii Autonomous Solutions on your side, you can be sure that your company will be in good hands.
