Selling direct from the industry to the final consumer, with Phygital experience and using technology to manage and save the costs of implementing an innovation project. See how we helped Floty to increase the penetration of its products, in the exact place where its customers are, autonomously.

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Founded in the city of Barcelona, Spain, Floty Aquafitness & Health produces and sells swimming equipment.

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“Floty has built a history based on innovation and quality.” And with that in their DNA, they sought us out to develop a new way of offering their products in places where their target audience was. The sensory experience for the purchase was a premise of the project, invalidating, for example, a 100% digital sale.

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Therefore, we received the challenge of developing a new D2C (Direct to consumer) channel - that is, from industry to consumer, uniting the physical (sensory experience) and the digital (shopping experience), in a decentralized and scalable way, in places where your audience frequents and thus making the purchase more susceptible.

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To validate an operation like this, the absence of employees in the relationship with customers was essential to reduce operating costs and provide the possibility of scaling up to the new sales channel.

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With minimal investment, using Onii technology to manage inventories and payment methods, the Floty Aquafitness & Health display was created, recently inaugurated and focusing on the sale of aquatic items inside swimming gyms. This solution is 100% autonomous, meaning that the purchase can be made without the need for employees present on site, and easily implemented in any gym, throughout Brazil.

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Follow the example of Floty in your company, and develop new ways to increase your sales, consolidate your brand, and open new markets.

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With innovative solutions such as the Floty Aquafitness & Health display and the D2C approach, we help companies adapt to market changes and remain competitive.

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